Email marketing benchmarks studies by Campaign Monitor and Mailchimp featured data from more than 25 industries. 43.5% of all emails are opened on mobile devices. The average open rate across all industries was up 3.5% year-over-year in 2021, and the click-to-open rate was down 3.6%.The researchers believe both shifts were likely due to Apple's release . This year's industry benchmarks show marked changes from previous yearsa major increase in total emails sent as well as increased opensand these changes led to better results for almost every industry. One of my favorite annual reports is from our friends at Content Marketing Institute and MarketingProfs, their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. Percent. The average click rate in B2B mailing is 3.06%. Today, we're excited to announce the release of our unique email marketing study - the State of B2B Email Marketing - which is a study of how 1,000 B2B companies use email marketing to communicate with their audiences. According to emfluence's report, 17.8% of automated emails sent out were B2B campaigns, whereas 82.2% were B2C campaigns. 19.21%. The 11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is based on data from a survey of 233 business-to-consumer marketers. Emails sent by hobbies entities come in second, with a 27.74% open rate. Automating this procedure will help sales and marketing teams too. Receiving the 2022 Mailchimp & Co Benchmark Report is just one benefit of being part of the community. Here are eight email marketing trends that can supercharge your 2021 strategy. When we researched the state of email marketing in 2020, this was an email marketing stat we didn't see coming. B2B email marketing tip #1: Segment subscribers and personalize your emails. The average email bounce rate is 2.76%. - Sign-up.to 2015 Email Marketing Benchmark Report (2015) 53% of total email opens occurred on a mobile phone or tablet in Q3 2014. 25% of marketers would only be happy with a 20%+ conversion rate. Personalization in Email Marketing. These statistics should give you an idea of what to expect from your own email campaigns. Increase conversions. (Statista, 2021) LinkedIn is the largest B2B display advertiser in the U.S. at 32.3%. No platform even comes close to the potential reach of email. 2. One problem that can occur in email marketing is the lack of personalization that comes with automation. There's a slight difference in email open rates between B2B and B2C industries. We'd love for you to join us. Email marketing has an ROI of 3600%. April 8, 2021. Subject lines should be between six and ten words long, or between 28 to 50 characters, research shows. 4. Share. . The average email click-through rate is 2.02%. Email Open Rate. Related guide Your One-Stop Guide For B2B Email Marketing to Drive Sales. According to the Email Marketing Benchmark . According to data from 2016, email campaigns are ranked 4 in terms of conversion rates. - Sign-up.to 2015 Email Marketing Benchmark Report (2015) Events (66,9% of opens), Online Services (52,9%) and Property (50,8%) sectors show the highest levels of mobile email consumption. Moreover, 66% expect their 2022 content marketing budget to increase over the 2021 budget. Run nurture campaigns Beyond content, they are a seamless extension of our marketing team who understands our business, our brand, our methodology, and our passion for educating and empowering our customers . The average open rate for all industries we analyzed is 21.33%. Our findings tell us that email is most certainly not dead. 1. Customers don't just want to feel like another cog in the works; they want to feel valued by the companies they invest in. In addition to coming up with compelling copy, make sure it fits within optimal character and word limits. An email marketing strategy is important in 2021 Traffic from emails has an average conversion rate of 4-5.5%. Average ROI - 3,800%, or $38 for every $1 invested. ( Statista, 2021) More than 306 billion emails are sent and received each day. And what a year it was. This year, it's more important than ever because the ground has shifted under all of our feet, and understanding the world we face during Covid and into 2021 is . This important lesson should be learned by the marketer in 2021. B2B Lead Generation Benchmarks For 2020. The average bounce rate is between 30- 60%. Video in email marketing can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. B2B email marketing tip #2: Nurture leads based on their behavior. Insights and predictions from our leading people and partners. Ouch. Email marketing is a part of the online marketing mix that is here to stay - also in the new decade. Approximately 376 billion emails will be sent and received in 2025. A new report by HubSpot, Litmus, and Wistia to help marketers prioritize their strategies and outperform their goals. Email type also has an impact on open rates. Digital marketing leaders should use Gartner's email benchmarks to keep a pulse on the successful strategies and priorities of leading brands in and out of their industry. Automation is the key to ace marketing in 2021. Email Marketing Usage. This goes double when you're working out the differences between sending a B2C email and a B2B email. Again produced by MarketingProfs and Content Marketing Institute, and sponsored by ON24, the annual report offers insights into B2B content marketing benchmarks, budgets, and trends. First impressions matter, especially when 47% of website visitors abandon their journeys after viewing just one page on a website. Unique opens and/or open rate. The state of B2B email marketing. For this report, we analyzed over 100 billion emails sent across our platforms in 2021 to give you the most comprehensive benchmark data and email marketing stats to date. The DMA's Email Benchmark Report 2021, sponsored by Validity, analyses data from a cross-section of the industry to provide an overview of the email's key success measures. ( Statista, 2021) There are 4 billion daily email users. So if you're sold the why of a B2B marketing strategy, keep readingit's time for the how. Next to each conversion rate we've also included a suggestion that comes from our experience working . Drive engagement. Email turned 50, the pandemic continued, and B2B marketers continued to deliver value to their customers. Over 290 billion emails are sent and received each day, globally, per 2019 estimates.. 3. While our database is heavy on automated triggered emails, the Data & Marketing Association has identified a number of other key email marketing ROI statistics. 2. The average open rate across all industries was up 3.5% year-over-year in 2021, and the click-to-open rate was down 3.6%.The researchers believe both shifts were likely due to Apple's release . Beyond content, they are a seamless extension of our marketing team who understands our business, our brand, our methodology, and our passion for educating and empowering our customers . 1,500. According to 65% of the B2B respondents, the top source of sales and marketing leads is referrals, showing the value in word-of-mouth marketing and developing good relationships with current customers. The online boom caused by the corona pandemic has reinforced the trend towards digital messages even more - in the B2B segment too. With more than 100,000 active customers, Klaviyo's ecommerce email marketing metrics are some of the industry's most reliable. 9.) The best email marketing platform for your B2B should include features that focus on CRM to help manage your customer relationships.You should be able to A/B split test your campaigns, create automation workflows, and list segmentation to send relevant content to the right businesses.. 1. If you're not familiar, Campaign Monitor is part of the CM Group family of brands. 46% of B2B marketers use it, too - more than the 33% of B2B marketers who use LinkedIn. B2B Content Marketing Benchmarks: Your Guide for 2022. This important lesson should be learned by the marketer in 2021. Which shows how important email as a communication medium can be. In fact, I go back and update this page with new stats every 6 months. No. In 2021, 319.6 billion emails were exchanged every day, while in 2022, this figure should have reached 333.2 billion . Top performers (75th percentile) convert at a median conversion rate of 25%. Even in 2021, email is very much alive and kicking. When you segment your audience, you can get more specific about your copywriting and your offer. In 2020, the average annual B2B content marketing budget among all businesses was $185,000, with top performers spending closer to $272,000 on average. Average conversion rate for landing pages in 16 industries: 9,6%. Email list signups are going up. The report, which includes 19 pages of email marketing insight, is now available to . Tuesday, Wednesday and Thursday are the strongest performers, accounting for around two-thirds (63%) of registrations." That reflects findings from some of the email marketing benchmarks published by email software vendors. A good email open rate meets the average, which is 20.94%. 87% of B2B marketers use email marketing to distribute their content. Using the techniques listed above and based on data of more than 99,000 emails sent during the last 10 months, my average email open rate is 40.9%. What the report does say about email solicitation is "mid-week promotional emails perform best. Include One Call to Action. 2021 is a wrap! Email marketing consistently generates the best ROI when compared to social media, influencer marketing, and the like. The most recent 2020 GetResponse Email marketing benchmarks sector summary also includes unsubscribe and spam rates in the full report. B2B Conversion Rate by Industry. There were an estimated 3.9 billion email users in the world in 2019 and this number is forecast to grow to 4.3 billion by 2023.. 2. Needless to say, it's a must-have B2B marketing strategy. The larger companies budgeted just over $400,000, and roughly 10% of businesses spend upwards of $500,000 or even $1 million on their . Best Email Marketing Services for B2B for 2021 - Full Analysis. The Partner Marketing Group is an instrumental part of our content strategy and has helped us increase organic sessions on our site by 68% in the past year. Email has a 30.7% open rate across industries ( Statista, 2019) Email has a 2.9% clickthrough rate across industries ( Statista, 2019) Email marketing averages a 3.71% conversion rate ( Optinmonster, 2020) While you can use these email marketing statistics as benchmarks for the success of your . B2C Emails vs. B2B Emails . Bounce Rate Benchmarks by Industry. . The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Increase awareness. clicks and unsubscribes by industry for B2B and B2C markets. This figure is an average of 4 studies published in 2018 and 2019 by Mailchimp, IBM, Campaign Monitor and GetResponse. The average weekly signups per account have increased by 34.9% since March 9, 2020. Mobile users check their mobile 3x times more than non-mobile users. A recent study by Hubspot found that when an email has a personalized call to action, the email will perform 202% better than the ones with basic CTAs. Average performance across industries. You can read the full results of the research hot off the virtual presses today in the 11 th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 . It doesn't matter how well your B2B email marketing material is written, though, if you don't include a call to action. According to the Data & Marketing Association's 2019 Email Benchmarking Report, B2C emails average a 21.9% open rate. Jon Miller, VP of Marketing at Marketo, provides an inside look into email marketing benchmark results by industry average and Top Performers across multiple categories: Top Goals and Challenges; Capabilities driving the most ROI Email Marketing Benchmark 2021 report based on 13 billion emails. TopRank Marketing 50 Best Marketing Blogs To Follow In 2021 MarketSplash; . The highest open rates are found in government-related emails, with an open rate of 28.77%. Events are likely to be key area of focus in the year ahead, with more . If you are responsible for driving results for your B2B company via email marketing, this is the presentation for you! Business Video Benchmarks: Content, Engagement, and Distribution Trends . Total Potential Email Reach and Demographics. . (Hint: It starts with a good amount of research) 1. Data from over 1,500 marketers across the globe. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Beyond The Benefit of Targeted Email Lists. B2B email marketing tip #3: Create personality-filled email newsletters. The Partner Marketing Group is an instrumental part of our content strategy and has helped us increase organic sessions on our site by 68% in the past year. This shows a much lower response in some sectors such as Events, Education, and Legal Services. We analyze best practices for this tried-and-true channel. And, of course, Facebook still dwarfs . The average spend of a user is $100. As the life cycle of this process is long, it is time that marketers start automating responses and actions to hasten customer conversions. The latest Facebook statistics give them over 2.2 billion monthly active users. If you're not a member, sign up below. The benchmarks report was based on an analysis of data from more than 100 billion emails sent by marketers through Campaign Monitor's platforms in 2021.
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