Issue 1: Text-only Low Email Open Rate. The decrease in the unique open and unique click rates year-over-year was statistically signicant for 84% of the brands that drove this result; however, this quarters metrics for opens were above the rates obtained in Q2 2019before COVID-19. There's a slight difference in email open rates between B2B and B2C industries. Send 1 open more than once still gets 100%. According to this method, the number of recipient that has opened the mail should be considered as the total number of opens, despite how many times they have opened it. Open rates, click-to-open rates, click rates, unsubscribe rates, forward rates, and bounce rates; View metrics for split test emails to see how each message performed; Set a date range to see how your campaigns performed during a specific time period; Export the data into a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file For example, if 30 of your e-mails track as opened and you receive 3 unique clicks, your e-mail received 0.1 clicks per open. To calculate the click-to-open rate, the formula is simple: You start by dividing the number of unique clicks by the number of unique opens. That means that if one of your customers opens a given campaign five times, it only counts as one unique open, but five total opens. For example: 1000 people got delivered an email 100 people opened an email . Out of those 2 people clicked the link only 1 time. So, send 1 open once gets 100%. According to USPS, an average American household receives more than 400 pieces of direct mail every year which has prompted brands to find unconventional ways to stand out from their competition. UNIQUE OPEN RATE (by Message Type Transactional vs. Nontransactional) Open Rate (Unique) Mean Median Top Quartile Bottom Quartile Overall 21.0% 17.4% 41.3% 7.0% Nontransactional 20.8% 17.3% 40.8% 7.0% Transactional 44.9% 45.9% 72.2% 16.6% TWEET THIS! For example, if you send an email to 500 subscribers and your email receives 200 clicks and 250 opens, then your Click-to-Open rate is 80%. It wouldn't be hard to test to verify. Your email open rate tells you the percentage of total recipients who opened your campaign. Total Opens and ClicksOverview. What is the difference between unique and totals opens? View a Campaign's Opens and Clicks. The Campaigns tab shows you the open, click, and conversion data for each sent campaign. Unique Opens and Clicks. Total Opens and Clicks. Open Rate An open occurs when the message content (tracking image) is requested from the PoliteMail Server. 1. 3. Unique open rate the unique number of individuals who opened an email at least once. This is a much more accurate way of calculating how many people have enjoyed your newsletter. Multiply clicks per open by 100 to get click-through rate. Whether you can consider yourself to have a strong open rate typically depends on the industry you're in. The average open rate across all industries is 21.33%, according to Mailchimp. Typically if your open rate sits at around this percentage, you can usually consider your campaign to be successful. An email open rate is the percentage of your newsletter or email subscribers who open your campaigns. That's right - 40%! Its the percentage of people who opened your email who then clicked a link within that email. If a user opens your email messages multiple times or a bot opens them thousands of times, it can impact the total open rate and create an illusion of a successful campaign. Enter the stats you know below. If you just relied on open rate and UCTR, you might think your email marketing program is suddenly failing, losing 33% of its performance from one send to the next. In order to track an open rate, the recipient must allow HTML to be displayed, as well as images to be displayed in the message when they view it. The click-to-open rate (CTOR) compares the number of unique clicks to unique opens. How To Calculate the CTOR. In fact, according to figures released by Constant Contact in December 2019, the overall average open rate across all industries stood at 13.94%. To calculate click-to-open rate, divide the number of unique clicks (1,250) by the number of unique opens (12,500), then multiply by 100 (1,250/12,500 = 0.1, 0.1 x 100 = 10%). So the question would be Is it better to use unique open rate or Four percent is a good, unique open rate for those. Meanwhile, youd expect to see much higher open rates for a welcome email or a shopping cart abandonment email. To calculate click-to-open rate, divide the number of unique clicks (1,250) by the number of unique opens (12,500), then multiply by 100 (1,250/12,500 = 0.1, 0.1 x 100 = 10%). This metric shows you the number of emails that are not delivered to your subscribers inboxes. Bounce Rate. In short, it is a pure content-based metrics and If you sent your email to 10 people, and each of them opened it twice, your opens would equal 20. Measuring open In click rate, it's being measured against the delivered emails, in click through rate, it's measured against the number of opens. Automotive: 17.7%. A good email open rate meets the average, which is 20.94%. There are two types of bounces: But there is one key metric that many are overlooking, one that many Email Service Providers dont even display: Click-to-open rate, often abbreviated CTOR. CTOR (click-to-open rate) measures how many people who opened your email clicked on a link. The average email unsubscribe rate is 0.11%. The Campaigns tab shows you the open, click, and conversion data for each sent campaign. Also, the click-to-open rate is not to be confused with open rate, which is just the percentage of recipients who opened the email out of the total. Step 2: Establish Your Average Open Rate. Though if revenue stays the same and CTR increases, that could be an indication youre moving in the right direction. Total open rate the total number of times an email was opened. If you're looking to increase your own email open rates, then try one or two of these techniques the next time you send out a campaign! Naturally, a cold email list will have a lower open rate, with a 3-5% open rate considered to be a slam dunk. Click-to-open rate (CTOR) This compares the number of unique clicks to unique opens. Corey Smith. If you sent your email to 10 people, and only 5 people opened it, your unique opens would be 5. Open rates can increase with exclusivity and above all lead to more conversions. To learn about how to calculate these and other important metrics, check out our post on email marketing KPIs. One open is counted for each recipient that opened the email.-Unique Open Rate: The unique opens divided by the total number of times an email was delivered. Make each SMS visually unique. For example, if you send out 10 emails and 2 of them bounce, the number of delivered emails becomes 8. Email B Sent: 1,000 Opened: 10 Clicks: 10 Click rate: 1% Click/open rate: 100%. If you're just looking at click/open, Email B looks like the more successful campaignbut Email A actually got 10x more clicks than Email B did. Fourth, open rates can vary by audience. An open is the number of times the email has been opened. However, your CTOR remains the same 10%. In addition, click rate vs. click-through rate is a good indicator of the long-term health of the business and which channels work best for the company to focus on them in the future. The standard open rate for a marketing email message is 11-15%, GIFs, and a unique design, the campaign is failing when your subscribers are Unique clicks vs. unique open rate shows you how many individual users clicked on the content in your emails vs. how many individual users opened your email. These two things open rate, and unique open rate are the same thing. The average email click-through rate is 2.02%. Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. One image load = one email open. If the same recipient opens your email multiple times, they still only count as one unique open. Sadly, they arent. Here are a few reasons why your open rate is often misreported: Click To Open Rate (CTOR) is the percentage of unique clicks and unique opens for your email campaign. When planning and initiating an email marketing campaign, it's important to outline the metrics that tell you about the success of your tactics. Theres also the concept of unique opens which is defined as the number of the distinct recipients that opened your email. Our email open rate used to be 15%. Email "Opens" or "Open Rates" are statistics that track if a recipient had opened the email that they received. Do it well, and segmentation is one of the best tools for increasing email open rates. Your click rate is hovering around 2.5%, so 1,250 people clicked on at least one link in your email. Here are a few examples of successful open rates: The highest open rates are found in government-related emails, with an open rate of 28.77%. Customers feel like they are a part of an exclusive club with access to new trends. However, non-bounce rates stayed steady from the third quarter. As a quick refresh the current Unique Grand total will dedupe records to give you a true grand total. It can also be an indicator of brand goodwill over time when open rates increase, consumers trust may be increasing. Therefore, the preferable percentage of click-through rate is approximately 2.5%. Imagine you send two different emails on the same subject to two different groups of people. You can calculate CTOR by dividing your unique email opens by your unique email clicks and multiplying by 100. Using the techniques listed above and based on data of more than 99,000 emails sent during the last 10 months, my average email open rate is 40.9%. 2. As you can see from the graph above, theres also an increase in click-through rates right around 6 pm, while open rates fall dramatically between 2 pm-3 pm before rising again. Arts/Entertainment: 33.7%. Click-through rate (CTR) refers to the ratio of the number of users exposed to a specific link on a website page or in an email who click the link and view the advertised product or service. The obvious question is, What is a good click-to-open rate?. CTOR only measures the performance of the content of the email. UCTR is unique click-through rate and measures the number of unique clicks an emails link receives. Open rate = (total unique opens (total recipients bounced emails)) x 100. 8. This is a crucial distinction. 1. Unlike click-through rate, click-to-open rate is the number of clicks out of the number of opens (instead of the number of delivered emails). It is an effective measure of how compelling your content is relative to the quality of your target list. An open is recorded when the images load within your email message. Your unique open rate in a given email campaign is the total number of unique recipient email opens divided by the number of emails delivered in the campaign. Of those, the same 1,000 click on stuff in your message. If an open rate is strong, it usually means your subject lines resonate with your audience. Open Rate Calculator. Email click rate A unique open is how many people have opened your email. Your text emails are getting a suspiciously low open rate, despite perfect deliverability and click-through rates. Opened Sends: The unique opens for the emails that were sent. The average email bounce rate is 2.76%. In this case, your click-to-open rate is 10%. With a 27.62% open rate, emails about religion came in third. Multiplying that by 100 gives you an email open rate of 50%. This is your baseline. If, out of those emails, 4 are opened, your open rate is then 4/8 = 0.5. Email open rate. How email opens tracking works is by loading a tiny, invisible image (called a pixel). Email Open Rates Depend on the Type of Email. Remember: 100 opens by the same person = 1 unique open. Click to Open Rate: It is an email marketing metric that helps determine how engaged your customers are with your content. Second method: Open rate = (# of unique opens) (total email recipients - bounced emails) x 100. Maybe youre asking about unique opens versus total opens. Filling out all three will break the calculator. Opens: Represents the total number of times people opened your email. Calculating click-through rates isnt exclusive to performance Your UCTR is now an appallingly bad .667%. The average CTR is 3.5%. Mobile Click Thru Click thru rate from mobile device. The title Beauty Insider signifies this email is only sent to members of their rewards club, eliciting a feeling of exclusivity as a result. Feel free to share this content so others can also learn how easy it is to keep track domains performance using CR as a guidepost. According to Constant Contacts Average Industry Email Rates as of September 2019, the open rate for retail was 11.63% and click through rate was 7.47%. In this post, well look at how you can create a Unique Open Rate grand total that matches the unique rates you saw in Classic Insight. For example, according to Campaign Monitor, the average email open rate is around 15-25% while the average click-through rate is 2.5% and the average click to open rate hovers at around 20-30%. Unique open rate is a bit different from open rate. So the difference is you could have 200 opens on an email but only 10 people have opened it 10 times. 3. Email Open Rate = Number of Emails Read / Number of Delivered Emails 100. The Email performance chart shows each of your emails as a data point based on open and click rates. Non-bounce rates in the fourth quarter were 97.0 Read Rates for Marketing Emails. According to the 2019 Email Benchmarking Report from the Data & Marketing Association (DMA), B2B emails have an average open rate of 20.8%, while B2C messages average 21.9%. This number indicates how effective the email message, design, and content performed, and whether it created enough interest in the recipient to take action. By specifying unique link clicks, UCTR avoids some of the noise TCTR fails to account for. Select a Channel (optional) B2B. Click-through rate was 2.4% and click-to-open rate was 11.6%. The answer is your CTOR. Unique Opens: Represents the number of individual people who opened your email. Unique Opens: The total recipients (original recipients or email forwards) that opened an email at least once. Unique Open Rate. make a conversion of the email subject lines, be creative, use emoji to grab attention, create urgency;make relevant email campaigns by qualifying and segmenting your customer base;optimize your dispatch time by taking into account different time zones, the fact that morning is not the best time to send, but from 15.00 to 16.00 is perfect;More items